# Enjoy and Earn (E\&E) Model

<figure><img src="https://2983223296-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FC1dpADdVOlbbcdNGeH3y%2Fuploads%2Fcse44jOwWd8xxVwjRITE%2FGraphic%20-%2002.png?alt=media&#x26;token=ceb53ea2-06a6-4ac9-8623-275b625e4d30" alt=""><figcaption></figcaption></figure>

Our "Enjoy and Earn" (E\&E) strategy completely changes how users engage with digital content. We think customers should be able to do what they love without having to put in extra work to get rewards. Users can merely delight in their preferred webtoons while easily earning prizes. This novel approach ensures that the delight itself serves as the reward by encouraging consumers to take in more pleasure.


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